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                     But How much are you willing to give in order to receive .........

The most common question entrepreneurs ask about raising capital is “How much equity should I give up to an investor?”

There’s a really simple answer “As little as humanly possible!”

Sitting across the table from an investor doesn’t have to feel like a game of Texas Hold’em. You don’t need to bluff your way into a great deal and hope to “beat” the investor. There are some easier ways to determine how much equity to hand over to investor in a way that makes you both feel great about the deal.


                                         Numbers on a Dart Board

             How much is your idea worth sleeping in your Creative mind ?

In most cases you’re working off a completely subjective valuation of the company. Maybe you’ve been in business for six months or even a couple of years. You probably don’t have any meaningful revenues coming in the door and there’s no concrete evidence that the business will sink or swim.

The truth is that you and the investor are both going to throw a dart at the wall and hope it lands on a number that you can both agree on. Since you can’t concretely determine a valuation, you need to start by nailing down the greatest amount of equity you are willing to give up. The investor is going to look at that number and their gut is going to say “yes” or “no.”

                                             What’s it worth to you?

As you’re trying to come up with that magic offer of equity, ask yourself at what point the investment is no longer equitable for you. Just because the investor says he wants half of your company doesn’t mean it’s the right deal for you.

The basic formula comes down to this – does the value that the investment brings outweigh the value of retaining the additional equity? 




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